Central Park Tavern

Central Park Tavern approached us to design a classic New York tavern—one rooted in tradition yet built for modern game days and memorable meals. With crafted cocktails and elevated comfort food at its core, the vision was to channel the golden age of Old New York taverns.

We developed a rich, moody brand identity defined by deep, warm hues, timeless typography, and hand-drawn illustrative details. Inspired by historic signage, tiled subways, and neighborhood bars, every element—from menus to visual accents—was designed to feel familiar, authentic, and enduring. The result is a space that feels both nostalgic and alive, inviting guests to linger, celebrate, and return.